Richard Canfield is a financial advisor with Ascendant Financial and one of Canada’s leading educators of the Infinite Banking Concept®. As an Authorized Infinite Banking Practitioner® personally mentored by the late R. Nelson Nash, Richard helps entrepreneurs, families, and business owners regain control of their financial lives and build durable, generational wealth.
Richard is also a Kolbe Certified Consultant, bestselling author, and co-host of the Wealth On Main Street™ podcast. Through his work he has helped thousands of families across North America understand how to build their own Family Banking System™ using high cash value whole life insurance.
Richard works closely with the Nelson Nash Institute® and was one of only five practitioners invited to serve on the inaugural Infinite Banking Practitioner Council. This council works directly with the board of directors of the Nelson Nash Institute® to help guide strategic initiatives focused on mentoring and developing current and future practitioners of the Infinite Banking Concept®.
As part of this role, Richard has served as the featured emcee of the Nelson Nash Institute Think Tank Conference and helped develop and deliver the Nelson Nash Coaching Academy™, a dedicated two-day training event designed to help advisors learn and implement the core teachings and philosophy of R. Nelson Nash.
In 2024 Richard launched the Innovate & Overcome™ TV show in partnership with Now Media Television. On the show he interviews elite entrepreneurs and business leaders about resilience, innovation, and how they built a future much bigger than their past.
Richard’s work focuses on helping clients:
• regain control of their capital
• reduce financial friction and taxes
• finance their lives without relying on traditional banks
• build generational wealth systems designed to last for decades
Richard lives in Calgary, Alberta with his wife Heather and their two children. He is widely recognized as one of the leading educators of the Infinite Banking Concept® in Canada and has helped thousands of families and business owners regain financial control through Family Banking System™ strategies.
Richard together with CEO of Ascendant Financial Jayson Lowe, have released several bestselling books to further educate thier clients in North America on powerful strategies to become financially free and create the legacy they always dreamed of. You can access a free pdf version of several of them from the links below:
Don’t Spread the Wealth: How to leverage the Family Banking System to Own All the Gold, Make the Rules, and Enjoy Generational Riches
Growing Your Own Capital: Control How you Finance the Operation , Create the Ultimate Line of Credit, and Keep the Farm in the Family
Cash Follows the Leader: Uninterrupted Daily Growth with High Cash Value Life Insurance
Canadians Guide to Wealth Building Without Risk: The Process of Becoming Your Own Banker
If your interested in learning more you can watch Richard’s many videos online or read more on grokepedia.
Who Richard Canfield Loves to Work With
I enjoy working with individuals and families who are excited about taking greater control of their financial lives.
Many of the people I serve are:
• entrepreneurs and business owners
• professionals such as lawyers, accountants, doctors, dentists, pharmacists, and executives who want long-term financial control
• families who value generational wealth planning and find meaning in creating a true legacy
• individuals who want to become active stewards of their financial future
• Generation X and Millennials who resonate with Richard’s coaching style and entrepreneurial mindset
My ideal clients are curious learners who are willing to engage in the process of becoming their own banker.
Many attend client events and webinars, participate in discussions about financial strategy, and regularly revisit Nelson Nash’s book Becoming Your Own Banker to deepen their understanding.
They proactively book strategy sessions to brainstorm and unpack financial and business ideas so we can create more wealth for their family.
These are people who want to take responsibility for their financial destiny and build a prosperous and abundant future. They have strong family values and are connected to the idea of independence across multiple areas of their lives.
What You Can Expect When Working With Richard Canfield
Working together begins with education and discovery.
The goal is to help you clearly understand the Infinite Banking Concept® and determine whether it aligns with your long-term financial goals.
Our process typically includes:
Education First
You will gain a clear understanding of how the Infinite Banking Concept® works and why many traditional financial strategies limit long-term financial control.
Richard customizes a learning path based on how you prefer to learn and where you are in your journey.
Strategic Design
Together we design a personalized Family Banking System™ structured around your income, capital flow, and long-term wealth goals.
We also explore the impact of long-range thinking and the intergenerational elements that are important to you and your family.
Implementation
We implement high cash value whole life insurance strategies designed to maximize capital efficiency and long-term financial control.
From there, we engage in ongoing coaching and mentorship so you can confidently take action toward the bigger future you are focused on creating.
Richard becomes part of your strategic advisory team as you move forward toward those goals.
Ongoing Guidance
As your system grows, we help you use it strategically to finance opportunities, investments, and life events while maintaining uninterrupted compound growth.
The objective is simple:
To help you become the banker in your own life and feel fully in control of your financial destiny.
Disclaimer
Richard Canfield is an authorized Infinite Banking Practitioner with Ascendant Financial, a licensed Managing General Agency. This information is for educational purposes only and does not constitute legal, tax, or investment advice. Richard is licensed to advise clients in Alberta, British Columbia, Manitoba, New Brunswick, Nova Scotia, Ontario and Saskatchewan.
