Unlock the power of the Family Banking System®
Discover how uniting your family under the Infinite Banking Concept can amplify financial security and growth for all.
There’s a better way.
Build a Family Money Pool
Become the Banker as it relates to your needs
And keep the money in your Family where it belongs
70% of families lose their wealth within three generations.
They allowed all the money to flow through their hands and onto the books of someone else’s bank … I say that again … someone else’s bank. This means all the Family’s financial energy is continually being transferred away.
This family has lost out on the opportunity to build long-term financial stability and legacy, not only for the current generation, but for every generation that comes after. That’s a problem.
If you knew there was a solution to that problem, a better way to secure your family’s future for generations, wouldn’t you want to learn more?
Here’s your chance to build lasting wealth.
With Ascendant Financial as your guide, you’ll learn to empower your family’s financial future by:
And ultimately we’re going to show you how to become the hero of your family’s financial story!
Your 7 Step Journey with Ascendant Financial: Step-by-Step
Step 1: Understanding the Problem So the Solution Actually Matters to You
Before diving into solutions, it’s crucial to understand the problem. Start by reading R. Nelson Nash’s book, “Becoming Your Own Banker”, and watching our “Introduction to the Infinite Banking Concept” program. As you explore these resources, develop your insights and clarify any questions you have. This preparation ensures that when we move to the next step, you’ll get the most value out of our conversation.
Step 2: Personalized Consultation with an Authorized Family Banking Practitioner
Your journey continues with a one-on-one conversation with an Authorized Family Banking Practitioner on our team. During this meeting, we’ll take the time to understand your unique financial situation, objectives, and values. Together, we’ll determine whether there’s a basis for us to work together.
Step 3: Personalized Recommendation
After our initial conversation, our team will prepare a recommendation that is tailored to the best starting point for your Family Banking journey.
Step 4: Review and Clarity Session
Next, we’ll meet again to review our recommendation and share key insights. This session is all about you—ensuring that all your questions are answered and that you have complete clarity before moving forward. Our priority is to make sure you feel fully informed and confident.
Step 5: Application for Your Policy or System of Policies
Once you’re ready, we’ll assist you in applying for your policy or system of policies. This application process is simply the next step in your journey and doesn’t commit or bind you to anything at this stage.
Step 6: Onboarding and Implementation
Once your policy (or system of policies) is in place, we’ll guide you through an exciting onboarding process that sets the stage for implementing the Family Banking Concept. This is where the real journey begins, and we’re here to make sure you start off on the right foot.
Step 7: Ongoing Coaching and Community Support
We don’t just leave you to figure it out on your own. As your Coach—we are responsible to you, not for you. You’ll receive ongoing coaching, mentoring and Client exclusive resources to ensure you’re fully supported. Plus, you’ll have access to a community of like-minded clients who share your vision and values.
Family Banking is a Lifestyle, Not a Financial Plan
This process is not about investments of any kind, it’s all about controlling how you finance the things in life, which can certainly include investments.
Becoming Your Own Banker requires understanding, commitment, and the right guidance. That’s why having a knowledgeable, experienced coach by your side is essential. At Ascendant Financial, we’re here to ensure you not only have the best tool to get the job done, but also the expertise and support to use it effectively, so you can truly realize all of the benefits of this process with confidence.
Eager to learn more about the Family Banking System®?
Join our free webinar to discover how Family Banking can transform your family’s future for generations.
Quick Reminder: We Have Plenty of Resources Tailored to Your Learning Style.
After finishing, if you want more, explore additional resources tailored for your preferred method of learning!
Frequently Asked Questions
Family banking is the application of IBC principles across multiple family members, creating a shared financial ecosystem where capital remains within the family rather than flowing out to commercial lenders. Whole life policies are established on family members, including children, and the system is designed to compound across generations, providing both living benefits (loans for purchases, education, business) and death benefits that fund the next generation’s policies.
Yes. Insuring children is one of the most powerful and often overlooked aspects of IBC-based family banking. A policy established on a child locks in insurability at a young age, begins accumulating cash value immediately, and gives the child a lifetime head start on the process. As the child grows into adulthood, the policy can be transferred to them along with the accumulated capital and the financial discipline that comes with it.
The family banking webinar walks through how the IBC framework can be extended across a family unit including spouses, children, and even business partners. You will learn how Nelson Nash envisioned the multigenerational perpetuation of the system, how to structure policies for family members at different life stages, and how to establish the financial behaviours that make the system self-sustaining across generations.
This is the heart of the family banking concept and the hardest part. Nelson Nash described the need for each person involved to think and act as an ‘honest banker.’ The family must establish shared norms around repayment, communicate openly about policy health, and involve advisors in periodic reviews. Ascendant Financial provides ongoing coaching support to help families maintain the discipline that makes the system work.
Many families do use their policy’s cash value to fund education costs, and it can be a compelling alternative or complement to registered education savings vehicles. Policy loans for education don’t have contribution limits, don’t restrict what the funds can be used for, and don’t disappear if your child chooses a non-traditional path. Your advisor can compare the tax and growth implications for your specific situation.
It is the foundational text. Nelson Nash’s book outlines the philosophy, the principles, and the mechanics of the entire IBC system, including how it can perpetuate through families over generations. Ascendant Financial strongly encourages every client and prospective client to read it before, during, and after implementing IBC.
Business owners often extend the family banking system to include corporate-owned policies, creating a coordinated approach where personal and business capital flows through a unified ecosystem. Common applications include using corporate-owned policies to fund equipment purchases, manage cash reserves, structure buy-sell agreements, and provide key person coverage, while personal policies build the family’s broader capital base. When designed thoughtfully, the result is a multi-policy system that serves the business owner, the family, and the next generation.
Yes. Many families build the family banking system as the foundation of their financial life and continue to hold investments such as real estate, retirement accounts, and brokerage portfolios alongside it. The system gives you the liquidity and control to fund investment opportunities through policy loans rather than tying up cash you may need elsewhere. Your advisor can help you coordinate the two so they reinforce each other rather than compete.